Google now sells its own item tracker. The Pixel Tag goes on sale today, 11 November 2026, for $29.99, or $99.99 for a pack of four.
It is a small, slim tracker you can slip into a wallet or attach to keys, a bag, or luggage. When something goes missing, you find it through Google’s Find Hub app on your phone.
Here is everything worth knowing before you buy one: the price, the battery, how the tracking works, and the one catch, which is that it does not work with iPhones.
Pixel Tag price and release date
The Pixel Tag costs $29.99 for one tag, or $99.99 for a four-pack. It goes on sale in the United States today, 11 November 2026, as part of Google’s November Pixel Drop announcement.
Google first showed the tracker in August, alongside the Pixel 11 phones. According to the launch-day details, the launch price matches the price of Apple’s AirTag, so Google is going head-to-head with the best-known tracker on the market.
The tag comes in one colour, Fog, a pale green that matches the Pixel 11 Pro. It does not come with a keyring loop or a case, so if you want to hang it on your keys, plan on buying a holder.
What the Pixel Tag looks like
The Pixel Tag is a slim, elongated tracker made from polycarbonate and metal. It measures 28 by 46.1 by 5.4 millimetres and weighs 11.8 grams with its battery, so it is thin enough to fit in a wallet.
It is rated IP67, which means it can survive being under one metre of water for up to 30 minutes. That will not help if you drop it in a lake, but rain and splashes are no problem.
It runs on a CR2032 coin-cell battery, the kind you can buy in most shops and swap yourself. Google says the battery lasts more than a year, though that figure comes from preproduction units paired with a Pixel 10 Pro XL, so real life may be shorter.
How the Pixel Tag finds your things
The Pixel Tag works in two ways, depending on how far away your item is.
When the item is far away, it relies on the Find Hub network, which Google says covers more than one billion Android devices. Passing Android phones detect the tag and report its location back to you. Google says that location data is end-to-end encrypted, so it is not stored as readable location history by the network.
When the item is close by, two precision features take over. Ultra Wideband, or UWB, can show the direction and the distance to the tag on phones that have a UWB chip. Bluetooth Channel Sounding, a feature of Bluetooth 6, can give a more accurate distance reading on phones that support it, though it does not give direction.
The tag also has a built-in speaker with three volume levels, topping out at around 80 decibels, so you can make it ring when it is under a cushion or in the next room. It has a physical button too: press it twice and your phone rings, even if the phone is on silent, which helps when you have lost the phone instead of the keys.
One thing it does not have is a mobile connection. It is not a GPS tracker, so it cannot show your item moving live on a map. It shows the last place the Find Hub network saw it.
Which phones work with the Pixel Tag?
This is the part to check before you buy. The Pixel Tag works with Android phones running Android 9 or newer, which covers almost every Android phone sold in the last few years.
But not every feature works on every phone. Ultra Wideband direction finding needs a phone with a UWB chip, and Bluetooth Channel Sounding needs a phone that supports Bluetooth 6. On a basic Android phone, you still get the main feature, finding a lost item through the Find Hub network, but you lose the precision arrow when you are close.
There is no iPhone support. Google does not describe any way to use the Pixel Tag with an iPhone, so if your household mixes Android and iPhone, the Tag is not the right tracker for everyone in it.
Privacy and safety
A tracker that can follow your belongings can also be misused, and Google has built in a few protections.
The tag supports the industry standard for detecting unwanted location trackers, which means both Android phones and iPhones will warn someone if an unknown Pixel Tag that is separated from its owner is travelling with them. Google also lists physical instructions for disabling a tag.
Your own location data is end-to-end encrypted in the Find Hub network, so Google says it is not kept as a readable history of where you have been.
Is the Pixel Tag worth buying?
If you use an Android phone and you keep losing your keys, wallet, or bag, the Pixel Tag is a simple, cheap fix at $29.99. The battery lasts over a year, the battery is replaceable, and the Find Hub network is huge because it uses Android phones that are already around you.
The main limits are clear: it does not work with iPhones, precision finding needs a newer phone with the right hardware, and there is no keyring loop in the box.
If you already use Apple’s AirTag or Samsung’s SmartTag, there is no strong reason to switch. But if you are on Android and you have been waiting for Google to make its own tracker, today is the day it goes on sale.
Frequently asked questions
How much does the Google Pixel Tag cost?
A single Pixel Tag costs $29.99, and a four-pack costs $99.99. It went on sale in the United States on 11 November 2026.
How long does the Pixel Tag battery last?
Google says the replaceable CR2032 coin-cell battery lasts more than a year. That figure is based on preproduction units paired with a Pixel 10 Pro XL.
Does the Pixel Tag work with iPhone?
No. The Pixel Tag works with Android phones running Android 9 or newer, and Google does not describe any iPhone support.
How does the Pixel Tag find lost items?
Far away, it uses Google’s Find Hub network of more than one billion Android devices. Close by, Ultra Wideband shows direction and distance on phones with a UWB chip, and Bluetooth Channel Sounding gives a more accurate distance on phones that support Bluetooth 6.
