If you’ve sought to do any sort of grass-roots advertising for your business, you’ll likely have considered social media. That world is a difficult one to make yourself visible in, though. That’s why there are social media managers.
Consider the fact that up to 90% of businesses use or rely on social media for their marketing. The successful ones almost demand a social media manager due to the workload.
The harsh reality for smaller businesses is that advertising isn’t cheap or easy. Not only is traditional media expensive, but social media is also a cut-throat world of steep competition. This fact has been the barrier to smaller businesses building brand awareness.
Take a little look with us at the reasons you might want a social media manager. It could be the exact thing your business needs.
The Job of Social Media Managers
As the name implies, a social media manager will handle all the day-to-day tasks on your social media platforms. It’s a time-consuming task when done well and constitutes a full-time job.
It’s not as simple as making a certain amount of posts per day, though. You’ve likely tried that yourself if you’ve dabbled in social media marketing. There won’t be any results unless you understand the algorithms and have a clear plan laid out. Even with a plan, the time that the job demands will often foil any of your attempts.
When To Hire Social Media Help?
Deciding when to enlist the help of a social media manager depends on where you are with your marketing. It also hinges on how involved the social media manager is going to be with said marketing.
For example, a freelance digital marketer can be a perfect choice for a business social media manager. Not only will they manage the relevant platforms, but they can also help to create a strong marketing plan.
If the only world doesn’t happen to be your forte, then it’s a job you should consider hiring for.
Even with the necessary knowledge, your time would likely be better spent in the areas relevant to your business.
Got a few social media tricks up your sleeve? Find yourself doubting the question “do I need a social media manager?”
You might find that even if you’ve got the social media element of your marketing under control you can still benefit.
An experienced social media manager will know exactly how to increase engagement. That means more likes, more interaction, and more exposure to your posts. It’s a specialized set of skills, one that is hard to put a true value on.
Giving Yourself an Edge
Hiring social media managers isn’t the only way that you can give your marketing an edge. You can also stay ahead of the competition by staying up to date with all the latest social media trends. You can do that right here on our blog, where we’re covering marketing, technology, and more.