Presentation software applications are no longer the bland programs that they used to be. They now present you with, among many other capabilities, the ability to live stream events, and more than 57% of marketers have been using it to promote products.
You may want to adopt the trend, but you probably don’t know where to start, and that’s what this article is all about. So here are some tips for helping you to live stream your next event successfully:
1. Pick the right software
You need to be using a presentation tool that supports live streaming in the first place if you’re going to have a successful streaming experience. Some of the most popular options include GoTo Meeting, Livestorm, Renderforest, Glisser, CrankWheel, and our favorite which is ProPresenter.
As one of the best presentation software with industry-leading functionality and unmatched versatility, ProPresenter is the perfect presentation tool for just about any type of event.
2. Gather all the other tools that you need
Seems like a no-brainer, but you’ll be surprised at just how easy it is to leave out specific equipment that you need for your live stream. Make sure that you have the following basic equipment:
- An appropriate camera (ideally more 720p and above, and capable of capturing 24fps and above)
- An appropriate microphone
- A capture card
- The ideal lighting setup
- Appropriate hardware/software encoders
You may or may not need the following tools depending on your needs:
- A switcher (allows selecting different audio or video sources, control graphics, and production elements)
- Green screen (changes your background)
- Microphone arm
- Tripod stand
3. Prepare your presentation carefully
Make sure that you spend enough time working on your presentation before the event. The right software solution will make it easier to have your points in order. A tool like ProPresenter even gives you the flexibility to create and utilize non-linear presentations, which means that you can present your information depending on its relevance to your audience.
Don’t forget to add multimedia elements such as images, video clips, GIFs, and animation to augment the attractiveness of the presentation.
4. Perform enough tests
It’s vital to perform a test run before the main event so that you can identify and troubleshoot any potential issues. There will be various things that you need to consider such as:
- The clarity of the transmitted video
- Audio quality
- Internet stability
- Lighting
- And more
Depending on the size of the event, you may need to work with professionals such as sound engineers to ensure that every aspect of your live stream is exactly as it should be.
5. Promote your live stream
Once you have everything set, including your streaming platforms, you’re now ready to invite an audience that will watch it. It’s not always straightforward, but you can start with a landing page, depending on the platform that you choose.
The landing page should take the visitor to another page that offers promotional information about the stream. Also, don’t underestimate the power of social media in promoting live streams on whatever platform you’ve chosen.
These days, short-form social media platforms like TikTok have tons of engagement, so be sure to use them to your advantage.
Summing up,
Streaming live events can feel like a lot to handle, but not when you have the right tips and tricks, so be sure to use the above tips to increase the success rates of your live stream.
The most important takeaway is that you need to pick the right tools for your streaming.
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