In a total of 39.9M tabs, Apple continues to dominate shipping 12.7 million iPads shipped in Q1 of 2021. Samsung comes in second with a 20% market share, trailing behind the tech giant. [idc yoy 39.9m q1 12.7m samsung]
- Apple shipped 12.7M iPads in Q1 2021, with a 50% YoY growth
- Samsung is in second place with a 20% market share, shipping 9M tablets in Q1 2021
- Global tablet shipment grew by 55.2% YoY, the highest since 2013
- Apple’s market share in Q1 2021 was 64.3%, up by 30% from the same quarter last year
- Apple’s revenue from selling iPads in Q1 2021 was $7.8B, a 78.7% increase from Q1 2020
As the pandemic hit, we saw more people buying Apple’s products. This made Apple the most dominant player in the tablet industry as the company shipped more tablets in 2021, where a total of around 40 million tablets were shipped only in the first quarter of 2021.
According to research shared by International Data Corporation (IDC), the global tablet shipment segment grew significantly and registered a 55.2% YoY growth. The IDC data also suggests that such high growth hasn’t been seen since 2013.
“While vaccine rollouts and businesses returning to offices may slow down the work-from-home trend, we are still far from returning to ‘normal’ working conditions and hence the demand for tablets, especially detachables, is expected to continue for a while,” said Anuroopa Nataraj, an IDC research analyst.
Apple took the top spot in the tablet market share as the Cupertino company saw a 64.3 % year-over-year growth and shipped over 12.7 million iPads in Q1 of 2021. In Q1 of 2020, a year ago, Apple’s market share was 31.7% and this year, the share has been up by 30%.
“This quarter for Apple wouldn’t have been possible without the tireless and innovative work of every Apple team member worldwide,” said Apple’s CEO, Tim Cook. [idc yoy 39.9m q1 12.7m samsung]
“These results helped us generate a record operating cash flow of $38.8 billion. We also returned over $30 billion to shareholders during the quarter as we maintain our target of reaching a net cash neutral position over time,” said Apple’s Chief Financial Officer, Luca Maestri.
After Apple, Samsung took the second spot as the South Korean giant shipped an estimated 9 million tablets globally in Q1 of 2021; that’s 20% of the overall tablets market share of the first quarter. 3.8 million tablets were shipped by Lenovo as the Beijing-based company registered just under 10% of the market share.
After that, there comes Huawei, another Chinese-based tech giant that took the fifth spot on the list. Huawei shipped over 2.7 million tablets in Q1 of 2021, bagging just over 6% of the global tablets market share. [idc yoy 39.9m q1 12.7m samsung]
The IDC identified some more interesting patterns in the global tech market, especially in Japan, the US, and Western Europe. For instance, the research firm revealed that people are now more into buying Chromebooks instead of traditional tablets, which is alarming for tablet manufacturers as Chromebooks make more sense as they don’t require expensive detachable keyboards.
In the past, Apple used to reveal the number of units sold but they’ve stopped doing that for unknown reasons. Instead, the company reveals the revenue generated from selling its products.
In Apple’s latest financial report, the tech giant stated that the revenue generated from selling iPads in the first quarter was $7.8 billion, which is 78.7% more than the revenue generated in Q1 of 2020. [idc yoy 39.9m q1 12.7m samsung]
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