Impulse Buying

Impulse Buying: Why We Do It and How to Stop

We’ve all done it! Late night shopping sprees, unplanned purchases, buying things we don’t really need. It’s called impulse buying, and it can be a real problem if we’re not careful.

There are a few different reasons why people impulse buy. In this post, we’ll explore some of the most common reasons and offer some tips on how to avoid them in the future – from making a budget to finding a finance mentor.

What Is An Impulse Buy?

An impulse buy is an unplanned purchase. It’s something that we didn’t go into the store intending to buy, but for some reason or another, we decided to buy it anyway.

Impulse buying can be harmless if we’re only buying small items or things that we can afford. But if we’re constantly impulse buying expensive items, it can quickly become a problem.

Why We impulse Buy 

There are a few different reasons why people impulse buy. Here are some of the most common ones:


Emotions play a huge part in what we buy. We’re more likely to impulse buy when we’re feeling intense emotions. That’s because when we’re feeling these emotions, we’re more likely to make decisions based on how we feel in the moment, rather than thinking about what we really need or can afford.

This is where the term “retail therapy” comes from. When we’re feeling sad, frustrated, or angry, we sometimes turn to shop as a way to make ourselves feel better. Of course, this is only a temporary solution and it is a surefire way to let impulse buying take control.


Another common reason for impulse buying is boredom. When we’re bored, we often turn to shop as a way to pass the time. We may not even be looking for anything specific, but we’ll browse through store after store until something catches our eye.

It’s a “Deal”

Have you ever impulse bought something because it was on sale? A lot of times, stores will put items on sale or offer discounts as a way to get us to buy more. And it works! If we see something that’s a “deal,” we’re much more likely to buy it, even if we don’t really need it.

How to Stop Impulse Buying

Now that we know some of the reasons why people impulse buy, let’s talk about how to stop. If you’re someone who struggles with impulse buying, here are a few tips that can help:

  • Don’t Shop When You’re Emotional
  • Make a budget and stick to it
  • Wait before making a purchase
  • Shop with a plan in mind
  • Keep your financial goals in mind

Get Help With A Mentor

While spending money can be fun, it is an excitement that doesn’t last long. It is a high that must be constantly fed with new purchases. The result is often feelings of regret, anxiety and debt.

By finding a personal finance mentor, like the successful women at Ruffle Mentoring, you will be able to talk about your spending habits and get help coming up with a plan to curb your impulse buying. If you’re ready to take control of your finances and stop impulse buying, find a finance mentor today!

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