Have you ever come across a broem or a broetry? Well, if you aren’t aware of the term, let me tell you. It’s undoubtedly a dead giveaway of writing but with a strong effect. Wondering how? Innovative Broetry Writing Trends 2021.
Innovative Broetry Writing Trends 2021
A broem is trending on LinkedIn for being a poorly written post optimized with clichés. The blanketed statements of a broetry are emotionally wrapped up in a much flattering light. As broetry has taken a strange yet successful start, we’ll look into the details of a broem as its surely going to trend in 2021.
Broetry Is Trending!
Broetry is trending on LinkedIn. It wouldn’t be wrong to say that it’s literally eating LinkedIn these days! The surprising part is that it provides content that is cheesy and without a check of any grammatical errors. The writing form is just like a poetry-eques line spacing that is unique to LinkedIn. It is thought that broetry might not have gained this much popularity if it wasn’t introduced on a business networking platform.
The Hooking Point of a Broetry
A clear indicator of a broetry is through an opening line that the writer themselves might not able to endorse. Just take the example of this opening sentence: ‘everyone believes that they understand marketing’. Now, this sentence is definitely not true. Similar sentences are; ‘everyone thinks they know how to design’ or ‘everyone thinks that they understand sales’. It’s just an emotional attention-grabbing sixer!
Content of A Broem Is Questionable by Writers!
The topic around which a broem’s content revolves is typically a career-related story defining the success and struggles in a difficult time. Its content is a way of adding up the drama in the otherwise boring feed of LinkedIn. The storytellers reflect their learned lessons and experiences with others. However, the aim of broetry is inspirational but they actually portray themselves as heroes. Cutting to the chase, writers of broem just brag about their achievements.
Formatting Is Similar to A Poetry
Broetry is just like poetry with odd line spacing that starts with a clickbait sentence. Sentences are all simple with unnecessary line breaks. The whole broetry lacks the poet’s playfulness and does not contain a deeper meaning. Instead, the content is completely of a surface level.
A Broetry Ends with A Cliché Life Lesson
You must have read fables, haven’t you? A broetry is similar to a fable in the way that it summarizes the moral in the end. Take the example of this last sentence: ‘change the mindset to change the world’. Most of the time a broetry ends with an inspirational question. It is seen that the ending lesson is usually not an enlightening topic but an old or overused cliché.
Why Is It Trending?
The reason that broetry is effective despite having a cliché and surface-level content is that it is able to engage the audience. Not only engagement, but it has driven clicks as well. People are proliferating broems on their business networking platform to drive engagements and clicks. A huge number of businessmen are creating a Wikipedia page for their business to enjoy higher credibility and rank.
The other reason why broetry is successful in gaining the trending position is because of its shorter sentences that have increased dwell time. Dwell time actually tracks the user’s interest in the content. As a broetry require you to click ‘read more’, you actually spend more time on that particular content. This is captured by the LinkedIn algorithm. Now as the content is emotionally appealing people want to read the complete broetry. This is the strategy used by marketers to maximize the content reach for a longer time period. This strategy is similar to creating a Wikipedia page and letting the content reach a higher rank and a massive audience.
Final Thought | Innovative Broetry Writing Trends 2021
Broetry is an innovative way to market your content and engage a massive audience. The content carries cliché lessons that are already common. But still, because of its emotional wrap, it is able to grab the attention of readers and become a trending content marketing strategy of the date!