A comprehensive guide to learning the art of preparing a low-cost funded advertisement that helps you reach greater opportunities to gain more customers for your business and products.
The Ultimate Guide for 2020
If you are a digital entrepreneur or just starting out in the digital marketplace, you probably understand the importance of good marketing and promotion for your business to stand out from the crowd in the many products and services that are offered every day.
In other words, due to the availability of the Internet in front of everyone and the ease and effectiveness of its use in marketing work, we find many entrepreneurs resort to it, and this indicates a large number of competitors.
Learn to use Google Ads
There are several marketing strategies that help expand your brand reach, and one of these strategies is advertising.
Each marketing strategy aims to transform potential customers leads to real customers and actual.
In order to help you in this task, we wrote you this comprehensive guide for 2020, which explains step-by-step for you how to create ads on Google Ads. Continue reading the article and learn the details
What does it mean Google Ads Google Tags Ads?
Google Ads way appeared in the late nineties, as an alternative tool to help excellence, (appearing characteristically between Google search results), this helps entrepreneurs wishing to offer products and services to get a large number of customers and traffic on their site.
With the help of Google Ads, you can create a sponsored ad which is an opportunity to increase sales and increase the revenue generated from the business.
Ad impressions provide a solution to customers the moment the potential customer needs help.
Why do we choose Google Ads?
It is Google Ads the largest and most famous in the field of system advertising-funded, the host site is Google ( the site that is being used globally and is the most site has visits worldwide).
This type of advertisement can be used by entrepreneurs who are just starting out, and they do not necessarily have enough money to invest in promotional campaigns. The reason for this is that advertising on Google Ads can allocate a low budget, affordable, and affordable for everyone.
Types of ads that can be created on Google Ads
There are 5 methods or formats for ads on Google, we will talk a little about each type so that you can decide on the best type for your audience and business:
1- Search Ads – or a search network campaign
This type of advertisement is suitable for reaching customers interested in a specific product or service, that is, this form of ad aims to reach people who are searching using Google for a specific matter or solution.
When using this type of ads, Google displays your ad to the searcher, so your ad appears alongside the search results that appear for that user when he or she writes a specific concept or keyword related to what you are marketing or writing about through the advertisement.
2- Display Network ads or Display Network campaign
The campaign ad network in Google is very great for the entrepreneur if he was thinking of placing ads among other sites (news or other) or host declaration generally within the blogs Leaders Blogs.
If you choose to use this type of Google Ads, it is very important that you search for pages that are important to your product or your business, in this way, you can set up marketing campaigns for people looking for solutions (you may have), but they do not know anything about your products / Your services.
Display Network ads help to present knowledge to people, as you present options to them, and they learn more details as they do not know much about your brand yet.
3- Shopping ads
This type of Google ads gives users a good experience and experience, when someone searches for a product, this type of ads allows him to find many options, in this way he can compare prices (compare between many suppliers).
Considered advertising the Shopping is responsible for the generation of networked Internet traffic to the website or shop online, offers this type picture of your product with a brief explanation for all properties ( in addition to the price), as mentioned store location name, as well as other important information about the brand or Brand. Now a day leads generation companies implements this strategy to generate turning 65 leads in the USA.
4- Video ads or video campaign
People are known to love watching videos online, as it is a fast and practical tool for consuming content. For this very reason, if you are thinking of creating an ad on Google, you can consider creating a video ad.
Placing an advertisement that includes a video that helps gain customer interaction in a distinctive way, and you can also display the video on YouTube itself or other Google partner sites that allow video ads.
When it comes to the budget and payment method for creating a video ad, you pay for views (we’ll talk more about prices in the next paragraph).
5- App ads or Google Ads app
The advantage of this type of ad is that it does not need to create a series of ads. In this form, Google Ads uses your ideas in a text for an advertisement, and depending on these ideas, it prepares marketing campaigns in different formats and networks.
Conclusion | The Ultimate Guide for 2020
Google Ads tests some of the possibilities and shows those ads that have the best performance or results without having to test all the options.