Trade shows allow vendors to boost exposure, increase sales, and connect with their target audiences. As in-person and online marketplaces become more competitive, sellers must portray themselves in the best possible light. Read on to learn how to use trade show displays to boost brand awareness, increase foot traffic, and retain guests’ interest.
Touchscreens
Of all the trade show booth ideas on this list, the touchscreen is best at facilitating interaction between brands and buyers. Interactivity gets customers’ attention, brings them to booths, and retains their interest. To increase the chances of display success, choose screens that are big enough, fast enough, and visible enough to show everything the company has to offer.
Gamification
Inviting guests to play fun, quick games, including quizzes, gaming apps, and prize draws, will leave them with long-lasting and favorable brand impressions. Gamifying a trade show booth allows buyers to connect with brands while learning more about new products and services.
VR and AR
Trade shows are meant to be informative, but they can also be fun. Using new technology, including augmented reality (AR) and virtual reality (VR) is an effective way for companies to make displays more compelling and entertaining while promoting their latest offerings.
Promotional Gifts
Everyone loves getting something for free, but low-value freebies are more likely to be tossed which works against new brands. When setting up a trade show booth, choose items that are useful and hold their value. People will be glad to get them, and they’ll keep using them long after the event is over.
Thoughtful Booth Designs
While originality and visual appeal are the main ingredients in successful trade show displays, booth materials should also align with the company’s branding and mission. Sustainability, for instance, has spilled into the trade show industry and companies everywhere are showing their commitment to sustainability by building reusable, recyclable booths. If a company is involved in a movement, its displays should reflect that.
Working With What’s Available
Trade show displays come in various sizes, and small booths can get cramped quickly. Vendors shouldn’t let size constraints limit their creativity sometimes, the best booths are those that use their spaces effectively.
Simplifying Sign-Ups
Trade shows are fast-paced, with presentations and speeches happening all day. Because these events move so quickly, it can be difficult for guests to spend much time with the vendors they’re most interested in.
When sellers want to gather customers’ information but can’t keep people waiting very long, they must make the process easier. By collecting attendees’ business cards, drawing them for prizes, and contacting them later, vendors can expedite the signup process and turn time limits into an advantage.
Pop-Up Displays
Pop-up trade show displays are a cost-effective, versatile way for companies to show their wares. Not only are they adaptable and reusable, but they can also be stored easily. With the right pop-up trade show display, a company can build a physical presence that stands the test of time.
Use These Ideas to Build a Stronger Brand
Like other forms of print advertising, trade show displays are subject to industry trends and changing preferences. With these and other ideas, companies may find it easier to build the brand awareness they seek.