Marketing data shows that 97 per cent of people who visit a website for the first leave without making a purchase and never return. Retargeting in digital marketing is a way for marketers to reconnect with those people.
Retargeting is when an advertiser places ads on websites or apps for people who have visited their site. These are often personalized to what they looked at previously. For example, if you look at a pair of shoes on an eCommerce site, ads for that brand may follow you around the internet.
Learn more about “what is retargeting in digital marketing” and how it can help you generate leads.
How Does Retargeting Work?
Retargeting is what’s known as behavioural advertising. This means that what you are doing online can be tracked, and then ads will appear for these things on other sites or apps that they visit after your site.
If someone visits a website, it does not always mean that they are ready to purchase right away. Sometimes, people browse around looking at different products before deciding what to buy.
If this happens, customers will often leave without buying anything. This is quite frustrating for the company selling the product because their marketing efforts were wasted.
With retargeting, however, no leads are lost. Even if someone doesn’t make an immediate purchase, there may come a time when they do need what you’re selling.
What Are Digital Marketing Retargeting Benefits
Retargeting is why ads for things that you once viewed will appear on other websites or apps. It allows marketers to make sure that they don’t lose potential customers, which can pay off in the long run.
You can customize ads depending on what the customer looked at previously. For example, if someone visited your website and browsed through a specific section, they may see ads for this particular area when browsing other sites or apps.
Retargeting does not necessarily mean you will only receive advertisements from one company, though. You could end up seeing an ad for what you decided against buying before.
Perhaps something was too expensive, so even though it seemed like a good idea initially, you changed your mind once you saw how much it would cost. However, if this happens again in the future, maybe the price has gone down. With these types of ads, companies hope to tempt people.
What Kinds of Businesses Benefit From Digital Marketing Retargeting?
Any business trying to sell a product, service, or even content can benefit from retargeting. For example, imagine running an online clothing store, and someone came to your website to browse what you have on offer before deciding what they want. When this happens, it’s almost inevitable for them to leave without buying anything.
However, if there are ads all over the internet that keep showing what they looked at, then perhaps one day they will buy something. Hopefully, by now, the price of what they wanted may have dropped, so it makes sense for them financially.
The future of digital marketing is looking bright thanks to the wide range of different ways that companies can advertise. For example, retargeting allows marketers to show the right ads at the right time. This move could potentially increase sales and help them close more deals.
What Is Retargeting in Digital Marketing?
Retargeting can be a great way to ensure that leads do not get lost, and it allows companies to take advantage of what they already know about their potential customers.
Now you have read through this article, “what is retargeting in digital marketing” should be much clearer for you.