3 Factors to Consider in Your Company Logo Design

3 Factors to Consider in Your Company Logo Design

Did you know that there are over 30 million small businesses in the United States? If you are a new business and are trying to come up with a perfect company logo design, you are in the right place.

Factors to Consider in Your Company Logo Design

We have put together this short guide with a few factors that you must take into consideration before creating your custom logo design. Keep reading to learn more and get some logo design ideas flowing through your mind.

1. Representative of Your Company

One major thing that you want is to make sure that the logo represents what your brand stands for. Keep in mind that the logo you choose will serve as a visual depiction of who you are as a business. You want to make sure that your logo represents your values, services, mission, vision, and products.

Just by looking at your logo, you want your audience to associate it with your brand personality and brand message.

2. Follow the Golden Principles

Whether you are creating a free logo design or hiring someone, you want to make sure that your logo follows five important golden principles. You want the logo to be versatile, timeless, simple, memorable, and appropriate. These five principles should be the entire basis of the logo you are creating and you want all of the elements to be balanced and work together.

3. Colours and Typography

Another factor to take into consideration when you are coming up with your logo is the color and font style. You want to take a close look at what different colors mean and represent. Here is an idea of a few common colors company’s sometimes choose along with the emotions they can trigger:

  • Red – strength, passion, fear, and love
  • Blue – security, trust, and knowledge
  • Yellow – sunshine, generosity, and youth
  • Orange – honesty, invigoration, and energy
  • Green – ecological, heart, and sustainability

If you are in the retail, travel, or fitness industry you might consider using a logo with red as the primary color. For those in the finance, real estate, and health industry you might consider a logo with more blue in it. Businesses in the heating, travel or pool services might prefer something with the color yellow.

Of course, the color you choose will not be everything but it is a good idea to think about the emotional trigger you want to create and use that as your guide. The font size, shape, and style are other elements that you want to choose wisely as well, to not overwhelm your audience.

Ready to Create Your Company Logo Design?

We hope that now that you have our top tips on creating the best company logo design, your creative wheels are spinning and you are more excited than ever to create and get your logo out there.

If this blog post came in handy please do not hesitate to continue browsing the rest of this section for our latest business tips and tricks.