Videos have grown to be a huge part of online marketing in today’s times. Every enterprise, big or small, is looking forward to ways to boost its product sales, making it polished, professional, and visually appealing on social media. A good, informative, and engaging video can go a long way.
People are drawn to a story with great visuals, music that enhances the tone, and an equally well-written script. Remember, the better your video content conveys the tale, the better it will be received. That is where the role of post-production services comes into play.
This article will discuss the parameters to check the quality of post-production editing work and talk about the best post-production services.
5 Parameters to Check Post-Production Work Quality
Post-Production is the final stage in the filmmaking process. The first two phases are Pre-Production and Production stages. In this step, the scriptwriting, filming, and shooting are over, and the editing process of visuals and sound effects begins.
Here are five parameters to check post-production work quality:
1. Choosing the Right Software
The first and most critical step you need to do is select the software you would want to edit your work with. Great editing software will help you maintain your workflow.
Choose a software based on your requirements, one that goes with your skill set. Choose simple software that is easy to operate. Keep in mind your budget while selecting your editing application. If you are looking for post-production editing, contact a team of experts who provide excellent post-production editing services.
Avoid choosing the wrong one as it would cause you to be inefficient and result in unnecessary loss of time and money. Evaluate your editing needs, the original format of the film, and the kind of results you desire, and only then choose your editing program.
2. The First Draft
Depending on your project size, assembling and organizing the footage could take anywhere between a month to several. Whether you’re filming a comedy, a documentary, or a crime thriller, your story must come across to the audience just the way you intend it to. The first draft of any film is called a Rough Cut, while the final one is called the Answer Print.
The editor needs to be proficient at post-production editing, reading the script, and looking at the footage of the days before making an Edit Decision List or EDL, where the film is cut into several segments to ease the process.
Meet your editor and their team to discuss the following:
- The type of footage to include in the final cut
- Script notes to incorporate throughout the film
- Where and how to organize the footage
Make sure you hire your editor after analyzing the traits and attributes of someone who will recognize the vibe of your film. And when you do, allow them to use their creativity to spiral the magic to showcase the skills and abilities you hired them for.
3. Music for the Film
When it comes to music for your videos or your film, it is always best to work with a composer and have your original soundtrack rather than using other people’s music, for which, again, you have to go through an entire ordeal of licensing.
Music is almost always the first art form in a fiction film that resonates with the audience. When you have a script, ensure you or your composer understand the music you want for that specific shot.
Knowing how to interpret the soundtrack is challenging and requires experience and sensitivity. Combining the entire thing with the shifts in the shots and the mood highlighting the music and the scene becomes a critical part of editing. If you are looking for assistance, there are several Post Production Companies that provide you with services related to Post Production Editing.
4. Sound and its Quality
After you are all set with the editing part, here comes the sound editing. When you select your sound editor, remember to choose someone who can give much time and effort in the process. The sound editor assembles the soundtracks, assorts the film, and removes unwanted noise. Cutting dialogue tracks and adding sound effects go a long way to elevate the quality of your movie.
ADR, or Automated Dialog Replacement, is a task that requires the expertise of your sound editor. Here, if the sound was not recorded properly on the film set, the actors are again asked to re-record the dialogue part of the scene. This process is ADR.
After choosing the right sound effects, music, and dialogues that were again recorded, begin layering each track above the other. Sound mixers alter all the sound levels, removing anything too distracting and ensuring everything sounds exactly right.
When ADR isn’t an option, you can use the text on the screen to help your audience understand what is being said by the actors. It also helps a wider segment of your audience who have to watch the video or film with the sound off.
5. VFX and Color
The editor manages the Visual effects or VFX also called the VFX Supervisor, who manages a team of engineers and artists. Computer-generated imagery, otherwise called CGI, is used to make visuals impossible to create on set.
Visuals such as dragons flying across the sky or an explosion that otherwise would be too expensive and dangerous to execute are brought about by VFX. VFX artists begin working as soon as the entire film is set. So, transitions and everything else must be completed before VFX starts.
Color is yet another important tool in visual storytelling. Color grading and correction can be done before or after VFX. But usually, the latter is preferred. It depends on your needs for each segment, shot, or scene. Sometimes a VFX artist does the coloring part too. A colorist can digitally alter the shots and lighten the frames, adjusting the hues for continuity and reflecting a particular scene’s setting.
Besides these five parameters, you should also look for other graphics that are almost imperative to include. Some of them are Credits, Chyrons, Date stamps, etc. Opening credits are important as they create the first impression, allowing you to capture the tone and energy of your film or video.
Post-production is a highly creative and technical component of the complicated process of making movies and videos. Rather than being a unified approach, it entails multiple individual phases, each of which contributes to the final product of a film.
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Motion Edits is a video editing agency that provides post-production editing, video editing, interview shoots, and many more services. The team of experts is sensitive to every requirement and is ready to help you any time of the day. Their post-production company provides services in the US, Canada, and India. Contact us today to captivate your audience.
Motion Edits was built with a vision of creating Dynamic Motion Pictures. Our Video editing agency, works for videographers and cinematographers worldwide. Our organization plays the role of your confidential backend team, once you are done with your shoot. A great shoot needs to go through a good post production process to bring the best out. That is why, you need the top video editing company like Motion Edits at your service!