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3 Factors to Consider in Your Company Logo Design
Did you know that there are over 30 million small businesses in the United States? If you are a new business and are trying to come up with a perfect company logo design, you are in the right place.

Factors to Consider in Your Company Logo Design

We have put together this short guide with a few factors that you must take into consideration before creating your custom logo design. Keep reading to learn more and get some logo design ideas flowing through your mind.

1. Representative of Your Company

One major thing that you want is to make sure that the logo represents what your brand stands for. Keep in mind that the logo you choose will serve as a visual depiction of who you are as a business. You want to make sure that your logo represents your values, services, mission, vision, and products.

Just by looking at your logo, you want your audience to associate it with your brand personality and brand message.

2. Follow the Golden Principles

Whether you are creating a free logo design or hiring someone, you want to make sure that your logo follows five important golden principles. You want the logo to be versatile, timeless, simple, memorable, and appropriate. These five principles should be the entire basis of the logo you are creating and you want all of the elements to be balanced and work together.

3. Colours and Typography

Another factor to take into consideration when you are coming up with your logo is the color and font style. You want to take a close look at what different colors mean and represent. Here is an idea of a few common colors company’s sometimes choose along with the emotions they can trigger:
- Red – strength, passion, fear, and love
- Blue – security, trust, and knowledge
- Yellow – sunshine, generosity, and youth
- Orange – honesty, invigoration, and energy
- Green – ecological, heart, and sustainability
If you are in the retail, travel, or fitness industry you might consider using a logo with red as the primary color. For those in the finance, real estate, and health industry you might consider a logo with more blue in it. Businesses in the heating, travel or pool services might prefer something with the color yellow.

Of course, the color you choose will not be everything but it is a good idea to think about the emotional trigger you want to create and use that as your guide. The font size, shape, and style are other elements that you want to choose wisely as well, to not overwhelm your audience.

Ready to Create Your Company Logo Design?

We hope that now that you have our top tips on creating the best company logo design, your creative wheels are spinning and you are more excited than ever to create and get your logo out there.

If this blog post came in handy please do not hesitate to continue browsing the rest of this section for our latest business tips and tricks.
18/10/2021
5 Questions to Ask When Hiring a Fantasy Sports App Development Company
With the COVID-19 vaccination drive in full swing worldwide, our lives are heading back to the pre-COVID era. And, as fans are back at stadiums, the upcoming sports season will be intense with plenty of action from the sporting world, right from the T20 World Cup to European Champions League.

So, are you considering building a fantasy sports App like MyTeam11 or Dream11? Hold your horse a bit, as developing a fully functional, secure, and user-friendly fantasy App isn’t a stroll in the park.

You need by your side a fantasy sports app development company having a competent team of coders with practical experience and a proven portfolio to deliver on your expectations.

However, with every second development company claiming they can build high-end, feature power-packed fantasy Apps, decoding on the right will be baffling. Fortunately, this article will enlist five critical questions you must ask your fantasy App development company before you decide anything.

Questions to Ask While Hiring Fantasy Sports Development Company

So, scroll down, and we talk about these questions in detail.

Q.1 What Similar Work Did They Do Previously?
- The past performance of any development company can predict the future results to a great extent.
- You can get a clear idea of their level of expertise and skills by looking at the similar projects they handled earlier.
- Ask them to provide you with the case studios and demo videos.
- Also, when you work with a development company that has handled similar projects, they will know what to do, this takes away a lot of headache from your end.
- So, feel free to ask them to walk through their portfolio, and then we hop onto the second question.
Q. 2 Can You Discuss Your Fantasy App Idea in Detail?

Ask the company what approach they follow when building a fantasy sports App, what technologies and features they are well-versed with. And, inquire what’s their USP, is it the advanced features such as payment wallets integrations or ease-of-use.
- This will present a rough idea concerning how they work and whether they are the right fit for your project or not.
- The foremost step of developing a fantasy App is requirement gathering, so there are no grey areas.
- When the client and developer working on the project discuss, the probability of understanding gaps reduces considerably.
- The company must understand your budget, expectations, and timeline.
It is best to stay clear of a development service provider that nods and repeats what the client says. Remember, the success of your project relies mainly on the thought process of your development partner.

Q.3 How Will You Keep Me Updated on Progress?
- Another crucial question that you cannot undermine. Communication is what matters the most when building a fantasy App.
- Since you will be hiring an offshore company, you need to know how to stay connected with them during the project.
- It is indispensable to have seamless communication and stay updated with every step of the project, from design and development to testing.
- Most development agencies assign a dedicated manager who will be the point of contact to convey all information and get timely updates.
Q.4 How Long Will the Project Take?

The length of a fantasy sports App development varies largely by complexity, functionality, and scope, along with the development team’s capability to hit deadlines.
- After having the initial discussion with you, a reliable fantasy App development company will give you a realistic estimate on how long it will take to complete the project.
- They will even divide the projects into key milestones, such as the complexion of the App design, its development, and then final testing.
Q.5 What Kind of Testing and Quality Control Checks Do You Perform?

Testing is critical, whether building a fantasy App or an eCommerce marketplace. It is a no-brainer that the App will open quickly on smartphones, be easy-to-browse, and take minimum space.

For this, dedicated testers will conduct a sequence of tests to determine whether the App is ready to be uploaded on the App store.

Your App development company must follow a set pattern for internal quality assurance ensuring all bases are covered before the delivery.

Let’s Put The Lid On

Finally, when you have the answers to the following questions, think and analyze which fantasy sports App company gives them the most convincing answers.

Did they seem confident? And, don’t overlook their portfolio as it tells half the tale of whether they are worth hiring for your app development or not.
17/10/2021
What Is The Difference Between Personal And Business Gmail Account?

With over 1.8 billion global users, Gmail continues its popularity as the leading email platform. As per the email market share report of 2021, it remains at #2. But what is the difference between a personal Gmail account and a business one? It may have occurred in your mind that if you can use all features of Google for free, why do companies pay them money?

The primary difference is storage capacity. While a personal account only gets 15GB, business accounts get a much bigger capacity. It is a huge deal for businesses as they cannot rely on fixed storage. And with Google’s plans exceeding 30GB of storage, it is beneficial for enterprises.

But is that all? Of course not. There are other features, like customizable email service, 24/7 customer support, and many more. With the global community opting for digital communication amidst the pandemic, these features have become more critical.

Let’s take a better look at the differences to understand why a business Gmail account is a good idea.

What Is Personal Gmail?

It is the most common type of Google account, and anyone can avail of it for free. The address usually ends with @gmail.com, and you cannot use it for business purposes. The personal account has a username and a password. It helps you log in to all Google applications available.

It is a valuable communication tool with built-in extensions like AMP support for a more interactive user experience and G Suite or Google Workspace.

The G Suite is now termed as Google Workspace. And in 2021, Google has made its Workspace available to all customers. Nevertheless, the business account has features that outshine the personal one.

What Is Business Gmail?

The correct term for the business Gmail account is Suite Gmail. Business Gmail accounts come with features different from personal accounts. The purpose of business accounts is to help enterprises and businesses handle their data more efficiently.

It is usually handled by an administrator of the organization on whose account the business plan is availed. These accounts are ad-free and offer more privacy and better security. These types of organization accounts end with @domain.com. Moreover, the business Gmail accounts can be run on the G Suite platform at a much lower cost.

Difference Between Personal And Business Gmail

Apart from gaining complete control over your Gmail account, the business Gmail account offers access to various features like Calendar, Docs, Video, Groups, and of course, Gmail.

Personalized email service

The two categories of Gmail differ in the services and apps they offer. In personal Gmail, you get an option – “for myself.” But in the business Gmail, you get the option “to manage my business.”

You get the option of customizing your business Gmail address to @company.com. The reason Google allows businesses to do this is to give them more control over their emails. As a result, your organization can add any user or delete them at the end of their employment. Furthermore, Google also lets the companies assign new email IDs to each new employee.

Google Meet

Google recently rebranded Hangouts Meet and Hangouts Chat. The latest versions are known as Google Meet and Google Chat, respectively, at the beginning of 2020.

Both personal users and enterprises can access Google Meet for free. This allows the ability to conduct meetings with up to a hundred participants instantly. The sessions can extend for as long as an hour. And up to that period, it’s free to use.

So, the ideal way is to disconnect the calls every 60 minutes and then conduct a new meeting. During these sessions, you can share and present everything, from slides and spreadsheets to documents. You can even choose to share a window or your entire screen on Google Meet with a business account.

Integration and customer support

With a business plan comes a massive incentive of 24/7 customer support. This is beneficial for businesses that have only begun to explore other aspects of the Google Apps suite. Sure, you get to use Docs, Sheets, and Slides for free. But what happens when you come across any problem?

When you use a business account, you have the choice to contact customer support. So, all you need to do is pick up the phone and call Google directly.

Create groups to determine the flow of email

When you use a free personal account, Google determines its functionality. But on a paid business plan, Google is no longer in control, but the organization is. Therefore, the IT administrator in your organization has complete authority over creating groups or assigning specific email flow.

The business email accounts are managed by the company that pays for them, sending all notifications to all users and every associated edition. This is unlike the personal Gmail account, where you only get specific notifications and messages.

Better data organization

If you are using an office Gmail ID, you must have known that the emails, files, or any data you send or receive are the sole property of the employer. Meaning, your every action is constantly scrutinized. That is also a good reason not to use your office Gmail ID for personal purposes.

Google Apps Marketplace

Even businesses can avail themselves of the free Google account. However, they cannot install any third-party apps via Google Apps Marketplace. This massive opportunity is missed on your business’s behalf since most of these apps can be purchased.

With connected apps, you can transfer information more easily. This is a huge benefit in terms of sharing contacts or emails to customers in CRM. Being able to auto-share data via online programs is an essential feature of business accounts. And let’s not forget the ability to import or export data within apps hassle-free.

Syncing Microsoft Outlook to Gmail

Ever tried to sync a free Gmail account to your Microsoft Outlook? It’s not that simple. A business plan makes your organization eligible for the Google Apps Sync. With this, you can sync 2003, 2007, 2010, and 2013 versions of the Microsoft Outlook efficiently with other Google Apps.

Why Do You Need More Personal Gmail Account?

Most people need more Gmail accounts. There are different reasons to have more gmails than one. People use different Gmail accounts for running an email campaign, socials accounts, cloud storage, and more. If you need more Gmail account, it’s hard to create. You can buy USA phone verified gmail accounts.

Conclusion

Besides an ad-free experience and more extensive storage, these are all the features of a business Gmail account. Not only does it save your time, but it also makes data transfer easier. And your company’s data is well secured under the business plans of Google since you are the sole proprietor and in control of it all.

Also Read:

101desires.com: A Website for Google Workspace Tips and Tricks

17/10/2021
5 Important Tips for Designing a Website
Are you tired of watching your site visitors bounce off of your site after one page? Do you want to create a website that converts at every stage of the customer journey map?

Important Tips for Designing a Website

If so, then you need to learn to take in as many different tips for designing a website as you can. Doing so can help you gain the maximum return on your time and money investment. But, of course, you have to take action to see the results. There are many companies that also provide medical website design services online.

See below for an in-depth guide on proper website design in Houston and why it’s such a crucial piece to your digital marketing puzzle.

1. Prioritize Mobile-Friendliness

Gone are the days where a mobile-friendly site is viewed as a convenience for the site visitor. These days, a mobile-friendly site is of the utmost importance.

According to recent statistics, the global internet population has over 4.48 billion active users. That’s impressive by itself, but get this: 4 billion of them use their mobile phones to browse the internet!

Those numbers don’t lie. When designing your website, you have to prioritize how it will look on a smartphone screen.

But how do you go about doing that? Here are a few tips to get started:
- Make sure that your content and links have proper spacing between them
- Hire a website designer or purchase a website builder that has mobile-friendly themes
- Get rid of any pop-ups
- Make sure the site loads quickly
- Keep images light, yet impactful
If you’re stumped, just put yourself in your target customer’s shoes. How would they find you? What are they looking for? How can you layout your site so that they can find a solution quickly?

More people are using their smartphones than desktops and tablets combined. That means one thing: the desktop screen should be second to the mobile screen for your site design.

2. Use Proper Calls to Action

A call to action is everything when it comes to pushing your customers from one step of the customer journey map to the next.

Most people don’t think it has anything to do with designing a website, but they’re wrong.

Your call to action needs to be prevalent; it needs to direct attention to itself and inform your site visitor of the next step they need to take.

Remember, your target buyer has a problem, and you’re the only one that can fix it for them. They want you to tell them what to do; don’t be afraid of it sounding too pushy.

First, consider the goal for your call to action. Are you wanting them to purchasing something? Are you trying to gather their email?

If so, then you can implement a call to action on your site that incentivizes them.

For example, if you wish to collect emails, instruct your site visitor to enter in their email for a free PDF on “How to Speak in Public” or whatever your niche might be.

Lastly, put that call to action at the top of your page. Very few site users scroll to the bottom, so if that’s where your call to action is, it’s doomed from the start.

3. Reduce the Clutter

Think about this: Envision a chalkboard that’s filled with words from top to bottom. In the middle of it is an underlined phrase in large writing that reads “Look At Me”.

Even though that phrase is intended to be the one that grabs your attention, it would be hard for you to pay attention to it for too long.

Why? Because of all the other clutter and phrases that you’ll try to dissect as well.

This is exactly what your site visitors are struggling with if you have too much clutter on your site.

For example, your strong call to action won’t do you any good with a small video that pops up at the bottom corner of their screen.

Just because you can add features to your site, doesn’t mean you should. Keep the clutter to a minimum and direct the focus on your content instead.

4. Understand Your Content

What if you could estimate the traffic for your site? How useful would it be to know the keyword count in your content?

That’s all possible with a tool such as The HOTH’s free website traffic checker. Click to learn more at this link.

By understanding things like your keyword count and organic traffic, you can design the content in your site to capitalize. With time, this can help you build a passive marketing funnel for your business.

5. Use High-Res Images

Believe it or not, the images that you use on your website have a direct effect on its search engine optimization (SEO) success.

Not only that but using images that have a grainy resolution or are disproportionate to your content will hurt your brand.

Make sure that you’re using high-resolution images only. If you don’t have access to Adobe Stock or another paid subscription, you can still use things like Unsplash, Pixabay, and Gratisography.

Also, here’s an SEO hack for you: save your images with your primary keyword as its file name.

This is a subliminal trick to help your small business website boost its SEO results and generate more organic traffic.

Use These Tips for Designing a Website Today

Now that you have seen an in-depth guide on tips for designing a website, be sure to use this information to your advantage.

Take the time to browse our website for more articles on website design tips, as well as many other topics that you will find helpful.
14/10/2021
Custom Printed Kraft Boxes: A Guide to Choices and Custom Printing Services

We will first talk about the different types of custom printed kraft boxes and what is best for them. I’ll then provide a list of companies that offer custom printing services to help you find your nearest provider. Finally, we’ll go into more detail about how to choose the perfect type of box for your needs.

There are many different types of custom printed kraft boxes that you can choose from. All have their purpose, and some will be better suited for your needs than others. Here are the most common options to consider:

Custom Printed Kraft Paper Boxes

These come in a wide range of sizes, colors, shapes, designs & materials. So there is no limit on what they look like or how durable they need to be. To give you an idea. Think about shipping items such as golf clubs with large square boxes vs. small round ones suitable for earrings. Or maybe even use it as part packaging when sending out products made by hand (jewelry). For example, these candy bars were sent individually wrapped inside this box, then packed inside a paper box.

Custom Printed Food Packaging Boxes

These come in square and rectangle shapes with different panel designs (front, back & sides) to create even more creative options! For example. Use them as an alternative to your regular packaging. When shipping out custom printed candy bars from the factory. Or even products from Etsy shop owners who want something unique instead of using standard boxes or bags.

All our boxes are made from eco-friendly kraft materials. Which means they will protect what’s being shipped. And support sustainable practices by recycling easily after usage. In addition, we have high-quality easy tear perforated adhesive tape for sealing each side. So you can reuse it again if necessary at no additional charge. This is a new feature we have introduced. So our customers can save money on shipping costs. And still reuse the boxes during a time of need.

Custom printed kraft boxes are a great way to get your product or message seen by many people. In addition, they have the potential to be an affordable and more compact alternative to other packaging options. However, when it comes down to choosing a printing company. You want reliable and offers high-quality prints on these types of containers. This blog post will discuss what custom-printed kraft boxes are. How they work, and some tips on finding the best printing service near you.

Tips on finding a reliable printing company.

Custom printed kraft boxes, also known as paperboard cartons, have been around for some time now. However, not many people know about them or choose to use these types of containers. Because there isn’t much online information that can guide you through it all. For this reason, we decided to write this blog post to help anyone interested in learning more get started right away! So let’s get into it.

Where did custom printed kraft boxes originate from?

Before we talk about where you can get custom printed kraft boxes. You first need to know what they are and where they originated from. Paperboard cartons have been around ever since the early 1900s when Crown Zellerbach manufactured corrugated paper-based containers used as packaging material for items such as metal sheets, steel rods, nails, and bolts, among many other items. These types of containers became so popular. Because they provided great protection against damage during transport. Which made them perfect for those kinds of goods.

Today this type of container is still widely used in multiple industries. Including retail (grocery stores), food service (pizza shops), or pharmaceutical (drugstores). These sturdy shipping supplies can be found everywhere you go. But you might not know that they can also be custom printed!

Custom printing is a great option for companies and businesses of all types. It allows them to stand out from the rest or emphasize certain areas on their packaging. Which will help increase brand awareness as well as boost sales due to an improved marketing strategy. In order to understand what this type of service has to offer. It’s important first to take a look at some facts about these containers:

The corrugated paper-based container consists of three layers: two outer sheets (flute) made with high-density pulp and between those, there is a folding medium composed of lower grade fiber called fluting stock;

Since one side of the box cannot print, it would show through onto other sides of the box. Therefore printing is limited to one side only. This means that if you are looking for custom printed boxes, this type might not be your best option since it will require some extra work on how to solve any issues with double-sided designs.

There are many reasons why these containers have become so popular lately despite being around for quite some time now; they offer great design flexibility and can serve different purposes while keeping their cost lower than other types due to the material properties required to produce them. The most common examples include food packaging, gift & jewelry packaging, pharmaceuticals products, etc.

Finding Custom Printed Kraft Boxes

As mentioned above, everyone who wants to get quality custom printing services near me can find the products in many retail stores. Nevertheless, you can also order them online but beware of low-quality print design that might end up costing more than buying directly from an offset printer or a local printers agency that specializes in custom printed kraft boxes printing jobs.

The material used to make these containers is 100% recycled fibers. It has excellent resistance properties against moisture, making it perfectly suitable for storing food items without any risk involved. The same principle applies when used as gift wrappers/packaging since their cost-effectiveness combined with an environmentally friendly approach gives them great longevity, especially when compared to other types available on the market today. Finally, if your business requires small quantities of heavy products, this type will be a much better choice than bubble envelopes or plastic bags.

12/10/2021
In 2021, Your Magento store may need Shipping Integrations
Though just one component of an eCommerce supply chain, shipping integration is a critical component of the process. While the basic Magento feature is an intelligent approach to manage your eCommerce supply chain and expand your reach into foreign markets, it does not always match the needs of the business community.

Online merchants may use Magento shipping integration to help them change their businesses and provide a more tailored shopping experience to their customers.

In addition to offering a broad variety of third-party extensions, the Magento Marketplace is an official extension shop. These extensions enable businesses to enhance the functionality of their websites while also providing their consumers with personalised services.

Shipping rates that are accurate at the time of purchase

Instead of estimating shipping prices, give your consumers the option to choose amongst the quickest, cheapest, and greatest value for money options, all with real-time shipping rates shown right inside your Magento shop. Besides this, you can use a ship to incorporate Free Shipping rules, which will assist to increase conversions.

Shipping Rules lets you personalise the shipping choices and save time by eliminating the need for human labour. One may use this tool to create precise criteria for selecting a courier depending on factors such as shipping destination, product category, the weight of the package, and other factors.

In this section, we’ll look at some of the most popular Magento shipping extensions for 2019. We will demonstrate how they may benefit your website and assist you in selecting the most appropriate extension for your business.

What exactly are the Magento 2 Shipping Guidelines?

A number of the finest Magento 2 Shipping additions are available, with Magento 2 Shipping Instruction being one of them. This Shipping Rule Extension for Magento 2 adds new functionality to shipping rules, intending to support the Magento 2 shipping avoidances as much as possible. This Shipping Rule Extension permits you to define an infinite number of shipping regulations for shipping and must be followed to those rules in conjunction with stringent conditions.
- Mageworx
Make Magento 2 shipping more efficient by including a Pickup in-store is an available delivery option on a secondary page that is optimized for search engines, direct consumers to local shops on Google Maps and provide information about the products that are now available in them. Mageworx is a company that assists merchants, agents, and developers in the development of better online shops. They design and develop practical Magento add-ons and customizations and Shopify applications which are utilised by greater than 50,000 industries across the globe.
- Catalogue Distribution
A shipping rate cannot be selected for a product or category in Magneto’s basic settings since this is not supported by the platform. Fortunately, catalogue shipping completely solves this issue, and it is often employed by merchants seeking to maximise the number of items sold in each transaction. This module enables merchants to set shipping costs that are unique to particular products and are dependent on the quantity of those items. An administrator may use it to configure shipping prices for individual items, categories, or the whole catalogue. There are two types of shipping options available: fixed-price and free shipment.
- Sparsh Technologies
In addition to being a top Magento Development services, Sparsh Technologies also provides full eCommerce solutions for retailers, brands, store owners, and wholesalers. You and your customers will benefit from the expertise of its Magento developers, who understand the importance of getting online and establishing a virtual shop for you and your customers. If you want to establish a new online shop or have your existing website converted to Magento 2, or if you want to improve the ROI on your present business, we would be delighted to assist you. It even provides free delivery on qualifying orders.

The Most Important Functions of Shipping Management Software

Buyers’ expectations have shifted in recent years to include immediate satisfaction. People are interested in knowing where their ordered goods are coming from and how soon they may get them. It puts a great deal of strain on e-commerce businesses. They enlist the assistance of specialist shipping systems to deliver goods to consumers as fast and effectively as feasible… Vendors may use such systems to select, pack, and dispatch all of the goods they have purchased to their customers. It significantly improves the quality of service provided by businesses. Because shipping is such an important element of any e-commerce firm, it presents a great chance to create a lucrative business on top of it as well.

To be considered high quality, shipping management software should be capable of performing the following functions:
1. Improving the precision of shipment
2. Selecting and delivering goods based on a variety of characteristics
3. Monitoring the shipments of e-commerce customers and providing shipping alerts
4. Order statuses should be updated
5. Labelling packages and printing shipping labels
6. Inventory levels should be monitored and synced
7. Shipping metrics that are updated in real-time
If you want to ensure that your customers are satisfied, you must offer all of these services. Markets, on the other hand, are very competitive, and the speciality of shipping management systems is no different. It requires effort to seem more appealing to the customer’s sight. For example, having more to offer or being able to fulfil the requirements of a wider variety of consumers are two ways to do this. Integration with a variety of shopping platforms will allow you to accomplish both goals.
10/10/2021
How Shopify became a giant e-commerce platform

In barely three years since its inception as a tiny firm, the commerce platform Shopify has grown tremendously. Its gross merchandise volume has surpassed $7 billion, and it now has over 150,000 store owners.

Introduction to Shopify

Tobias Lutke, one of Shopify’s e-commerce platform founders, was unhappy with previous e-commerce platform alternatives. He built the storefront site with co-founders Daniel Weinand and Scott Lake.

Today, Shopify occupies more than 325,000 shops for individual sellers and internet behemoths like Google and Tesla. Every month, the company generates sales revenue of over 20 million dollars.

Unlike many other businesses, Shopify was rewarded for selling their product to clients and assisting them in becoming more successful on the platform. Shopify made more money the more money consumers made. This prompted Shopify to focus on helping their users become better merchants, which is the primary cause for their current success.

Shopify has made possible for hundred of thousands of stores to generate revenues through the platform, which ultimately benefit their employees with different solutions.

There are a lot of tactics that Shopify strictly follow in order to be a dominating e-commerce platform. In this blog, we will be discussing few of those ‘rules’ that they obey.

Customer First

Because they appreciated their clients and placed them first by having an excellent support crew, Shopify grew so much as an eCommerce company in just three years. They understood the importance of customers in their eCommerce business’s long-term success.

What’s suitable for your customers isn’t always good for your business. Your clients are king, according to Marketo, and they deserve to be treated as such.

RyanAir had less than one complaint about every 1,000 passengers in January 2012. In addition, the corporation responded to 99 per cent of complaints within seven business days.

Shopify’s development team created solutions to assist e-commerce business owners, and it turned out to be a clever technique for them to boost your organic traffic considerably. They saved brand awareness for keyword search words at the top of the funnel.

One of these solutions are PIM (product information management) tools, which allows these store owners (Shopify customers) to store, organize, manage and syndicate their products to Shopify in one click. That’s right. Just a click away.

Moreover, Shopify has investigated and supplied content and tools to answer many of the questions that someone could have when beginning or setting up an e-commerce company. They developed entire subdomains that dominated the first page of Google by targeting relatively high-volume keyword search terms.

Furthermore, Shopify allows its customers to create multiple stores on the platform, or even a single store in multiple languages.

Problem-Solving Content Strategy

Shopify’s website contains a wealth of helpful information that does not require an email opt-in to access. This screenshot shows that they have low bounce rates, average visit duration, and a high page per visit.

Firstly, they have a curated blog that receives submissions from members and their marketing team, and they update it once a day with high-quality content (it got 27,000,000 page views last year).

Secondly, they have in-depth ebook guides that provide insights to their clients and establish them as an eCommerce publishing authority.

Shopify’s encyclopedia pages have been optimized so successfully that they presently rank #3 on Google for the short tail keyword “retail,” which receives 40,500 monthly searches.

Is any of this simple to accomplish at this level? As you might expect, writing, developing, and managing this content takes a significant amount of time and resources for Shopify. Why would a corporation bother with this in the first place, you might wonder? Shopify, like our Vab Media Digital Marketing team, believes in the value of content marketing.

Yes, seeing a return on investment from your content marketing attempts can take a long time, up to 6 to 12 months or more), which is why many businesses prefer to invest in paid search or influencer marketing instead to get immediate gratification.

The bottom line is that Shopify, Gary Vee, Hubspot, Google, and First Round Capital would not bother putting together so much information and resources unless they knew the effort would pay off handsomely in the long term.

They’ve put together one of the most thorough content marketing plans I’ve ever seen.

Their content strategy also relies on producing content around their audience’s most often searched keywords or most frequently asked topics to assist individuals in their buyer journey better.

Target Disparate Audiences

As marketers, we’re frequently told that you should target a specific niche and tailor your marketing messaging to appeal to a small, highly targeted group of potential clients who are most likely to buy.

Shopify, on the other hand, is doing precisely the opposite. They work with various business owners, each of which has a varied amount of knowledge, background, and eCommerce experience; thus, niche marketing isn’t appropriate for their platform.

This implies Shopify will have to come up with a new strategy to reach out to various people, from those who are dreaming of their first eCommerce website to those who are well-established businesses.

Landing Page Optimization by Shopify

As discussed in Section 2, Shopify receives 27 million blog page visits and has a solid SEO strategy, aided by all of its content marketing efforts. Here is another approach they do to increase traffic.

Customers can connect Shopify’s platform with many apps, plugins, and integrations (1,400+ in total). Many of these are well-known, highly successful businesses that individuals look up on their own.

So, how can Shopify use this to their advantage?

By designing unique, keyword-rich landing pages for each app they collaborate with. Many of these landing pages then appear in Google search results on the first few pages.

To drive traffic and get you to download the app, Shopify works with integration partners like Zendesk. They also use the landing page to entice you to sign up for a free Shopify trial, which is displayed as the green button in the upper right corner.
Conclusion
Shopify has built a SaaS business based on subscription fees and transaction volume growth. They’ve also succeeded because of their ability to predict what the market wants and respond fast with valuable products.

Shopify is straight-up pushing innovations, marketing, creating a community, and soaring growth.

Now that I’ve dug a bit into some of their approaches and shown you how to implement them, it’s time for you to try out a few of them on your startup.

10/10/2021
What Is TikTok, And Why Should You Use It?

Unless you’ve been avoiding social media entirely, you’ve almost certainly heard of TikTok. It’s one of the most popular social platforms, especially among Gen Z users; at time of writing, TikTok has been downloaded 2.6 billion times, and that number is only set to increase as time goes on. If you haven’t used it before and you haven’t seen any content from it, you might be wondering exactly what TikTok is, and whether it’s worth having a presence on it. Here’s our guide to this rather nifty app, and how you can get started with it if you’re looking to become an influencer (or if you just want to make some fun videos!).

What exactly is TikTok?

You can think of TikTok as something of a spiritual successor to Vine. It’s a short-form video app that lets you make videos up to 1 minute long. Most users’ videos don’t reach that length, though; the average TikTok video is between 9 and 15 seconds, and those are the videos that tend to attract the highest viewership as well.

TikTok began its life as two different apps: the Chinese social platform Douyin and the lip-syncing social network Musical.ly. In 2018, Musical.ly was bought by Douyin owner ByteDance and rebranded to TikTok. Now, TikTok has become a social sensation; everyone wants to know the quickest way to amass a large amount of free TikTok followers and become a prominent influencer on the platform, so vast is its audience and reach.

What kind of videos do well on TikTok?

It’s impossible to predict exactly what’s going to do well and take off on TikTok. The platform has seen successes from diverse genres like magical illusions, dance challenges, and lip-syncing videos, as well as political screeds and musical instrument demos or tutorials. Like any other platform, we just don’t have a perfect, magic algorithm for what’s going to go viral on TikTok; you just have to make your video to the highest standard you can and hope for the best.

With that said, there are some kinds of videos that tend to perform better on TikTok than others. These are videos that take advantage of trending hashtags, videos that revolve around popular songs or dances, and content that adheres to the Completion Ratio principle, which refers to how often users get to the very end of your video before moving on. If you follow these rules, you’re more likely to get a video trending on TikTok.

Why should you sign up to TikTok?

So now you know what TikTok is, you might be asking yourself whether you should sign up to it or not. The answer is, in most cases, yes – it’s worth signing up to TikTok whether or not you’re planning to start a new career as an influencer. Here are just some of the reasons you may want to sign up.

The community is thriving

The TikTok community is one of the strongest in the social media world. It’s close-knit and supportive; you’re likely to find a lot of positive comments for the content you create, no matter what niche you inhabit. In addition, TikTok is much less tolerant of things like abuse, body-shaming, and misgendering than many other social platforms are; you’re likely to find your community niche whoever you happen to be.

It brings out your creative side

Working within TikTok’s limitations is a great way to bring out your creative side. Videos can only be a certain length, and although there is an extensive editing suite included, it’s not comprehensive by any means. That means you’ll have to get creative when it comes to crafting your content, and working within those boundaries can result in some fascinating workarounds and solutions for problems. If you think Twitter and Facebook are a little too stifling, TikTok may well be the platform for you.

You can keep up with trends

You can bet that if memes or trends emerge, they probably got their start on TikTok. If you’re a brand looking to leverage those trends for some exposure – or if you’re an influencer wanting to build your following – then it’s pretty much essential for you to be on TikTok. You can see what’s trending through a simple search, and you can include your content within that trend just by adding the hashtag to the description.

The For You algorithm is magic

Much has been made of the uncanny accuracy of TikTok’s For You algorithm, and it’s true – if you’ve ever been on the app, you’ll know just how eerily prescient it is when it comes to knowing what kind of content you want to view. If you want a feed that feels like it’s been curated just for you (hence the name), then TikTok’s AI algorithm really does need to be seen to be believed. Sometimes, it will introduce you to new kinds of content you didn’t even know you liked before you saw it!

Signing up is easy, and you can integrate profiles from other platforms

If you’re not quite ready to say goodbye to Facebook, Twitter et al, TikTok won’t force you to. When you sign up – through a process that really couldn’t be simpler – TikTok will allow you to connect your profiles from other platforms, meaning you can automatically post content cross-platform. This comes in handy when you’re an influencer and you need to make sure that you’ve got as many eyes on your content as possible, but it’s also great just for helping your content go that little bit further if you’re a regular user.

26/09/2021
What Is Chat API And How Does It Work

Most people have heard of chat applications or use them on their smart devices. When you are chatting with someone, you can see what you have written and what they have replied to. In some cases, you can chat with multiple people simultaneously, typically within a chat room. You can choose the people you want to chat with and monitor what people are saying by setting up alerts. If you have ever wondered about creating one for yourself, let’s look at what chat API represents and how you can create your own.

Defining Chat API

Chat API is representative of the type of interface that is nothing more than an application program. It allows you to set up a chat service, typically on some server infrastructure that will allow the process to function. In most cases, if you are using one of the best ones in the market, it will be completely stable. You will never have to worry about losing people you are chatting with or not finding them if it is on a standard platform with broad features that you can configure.

How Is This Different From Chat Rooms?

A chat room is also based upon a chat API. It simply allows multiple parties to communicate simultaneously. It can keep track of who each individual is and pair them up with the individuals you have chosen to interact with. In most cases, these are going to be real-time chat sessions. The moment you post your response, all of the people in your group will see it. All of this is based upon applications that you can access, typically for free, that you can also configure to create your chat app.

How To Find The Right Chat API

One of the biggest advantages of chat API is that you can find much different chat APIs if you only wish to use already programmed ones. If you want to create your own, you may find kits that will allow you to create your chat room. The other option is simply outsourcing all of this to someone who already knows had to do programming. Once it is fully activated and authenticated, all of the users that have joined your platform will be able to chat together. Also, remember that not everyone will have an application that will work on their particular phone. Many of the people are going to have the iOS platform, whereas others will have the Android. You also must update these regularly as updates will continually happen on the platforms for these smartphones. Finally, be sure to include a way of setting up individual accounts, and updating usernames and passwords, so that people can easily access and modify their information.

Chat SDK Versus Chat API

One of the things that you may want to consider adding to your chat application is the ability to do instant messaging. This can be accomplished by using a software development kit or chat SDK. When you can add this, you can then share many other things, including message attachments, images, and even files. Once you have integrated these, you will have a comprehensive application that many people will want to use.

Why Would You Want To Create Your Own?

Creating your chat application is something that many individuals, and especially businesses, find to be valuable. From an individual perspective, you may want to create your very own chat app that you can only share with family and friends. You may be able to add all of the bells and whistles of some of the top chat applications on the market. However, from a marketing perspective, it’s a great way to connect with the many different customers you have, allowing them instant communication. This will enable you to provide them with customer service instantly and allow you to market to them at the same time.

Once you have created your chat API, you can then begin to share this with other people that you know. If this is for your business, you will want to send a message out or an email out to your customers. This could prove to be a valuable asset for your business as it will allow you to have instant communication with those who are willing to download this and use it on their smart device. It’s a great way to have constant communication with those you want to talk to and people who have made purchases from your company so that you can inspire them to buy more of your products, perhaps.

14/09/2021
Seo checklist for E-commerce Companies to Drive more Traffic
The considerable increase in the usage of smartphones and the availability of higher bandwidth speeds played a critical role in the growth of the ecommerce industry. The increasing popularity of ecommerce urged several businesses to start an online store or e-commerce site to sell products and services online.

It is integral for businesses to hire an ecommerce seo agency if they want to grow and stay ahead of competitors. Also they offer extra ordinary SEO services and create excellent content and other digital descriptions to improve the visibility of the business to the clients. It makes your website attractive for different search engines to appeal to several potential customers.

Here is an e-commerce SEO checklist that will simplify businesses when implementing SEO on their website.

Keyword Research

The first and foremost thing you should do is to invest time in keyword research. Keyword research will help you to identify the top-searched keywords that are related to different industries.

Businesses can use this information and include popular keywords in the content of their website to increase their chances of getting a higher rank on the search engine results page of Google.

There are several free and premium tools available online that will help you easily find ideal keywords for your business. Such tools will help you conduct competitor research, topic analysis, backlink analysis, keyword research, and more.

Responsive Design

Most online marketers will probably be aware that the search engine giant Google started using mobile-first indexing approximately two years ago. Several existing and potential customers will be visiting your website through their mobile devices.

This means that ecommerce websites will have to ensure an engaging experience on both desktops and mobile devices. Businesses will also need to make sure that the content on both desktop and mobile websites are the same.

Apart from that, ecommerce website owners or administrators will have to check the page load time on their mobile website. It is crucial to note that a responsive website will improve the traffic to your website, generate more leads, and earn more revenue.

Create Engaging Content

Ecommerce business owners should realize that one of the best and easiest ways to lure in more customers to your website is by publishing unique and engaging content. Websites that regularly come up with engaging, informative, and fresh content are sure to get more traffic when compared to other websites.

It is also important to optimize all the product pages on your website with relevant keywords. You should also make sure to include the benefits of products while writing product descriptions. It is also an excellent idea to include social sharing buttons to lure website visitors into your social media accounts.

Resolve 404 Errors And Other Warnings

Error 404 – Page Not Found is a common error that can negatively affect website visitors. 404 errors usually occur on websites due to the following reasons.
- When you remove content from the website
- When you change the permalink
- When you link your website with another site with an incorrect or misspelled link
You can easily remove the 404 error from your website by making use of a 301 redirect. If a customer types in the old URL of your website, then a 301 redirect will automatically redirect the customer to the new URL of your website.

Avoid Keyword Stuffing

It might come as a surprise to many when they learn that several businesses try techniques such as keyword stuffing to get a higher rank for their website. Keyword stuffing was a common SEO practice used by several online marketers to boost their website rank.

However, it is best to avoid this practice, as it will not help you get better ranks. You may even get penalized for keyword stuffing by Google and other popular search engines.

Make sure to keep things simple and natural when creating content on your website for existing and potential customers. Including relevant keywords on unique and informative website content will increase your chances of getting a higher rank.

Use SSL Certificates

Ecommerce business owners will have to strictly follow the PCI-DSS guidelines, which requires them to have essential security measures in place to prevent the chances of data breaches and cyber-attack. Most ecommerce websites will be handling a vast amount of information. Secure your in-transit communication containing confidential information by installing an SSL certificate that encrypts the same using Public Key Infrastructure technology.

Search engines like Google and most internet users prefer websites that are safe and secure. So, if your website doesn’t have an SSL certificate, your website may fail to lure in customers. This is why it is integral for all ecommerce websites to buy and install reliable certs such as AlphaSSL, comodo SSL certificates.

If you want to ensure higher security to customers and make your website look trustworthy, you should consider getting the right kind of SSL certificate for your website. For securing an ecommerce website, we suggest employing a cheap wildcard SSL that does its job pretty well by securing your chosen primary domain and an unlimited number of first-level subdomains under it. You should also note that most web browsers will flag non-HTTPS websites by issuing “not secure” warnings.

Avoid Using Duplicate Content

Search engines like Google usually promote high-quality, unique, and relevant content. This means that websites using duplicate content will struggle to get higher rankings on the search engine results page.

If 60 percent of the content in your website matches with another content, then the content on your website will be considered duplicate by Google. In some cases, you may even get penalized for using duplicate content on your website.

Another important thing to note is that Google also does not prefer web pages with thin content. If the product pages on your website do not have detailed information and relevant images, they might not even get indexed by Google.

This is mainly because Google believes that such pages will not satisfy the search intent of internet users since they offer very little information. This is why ecommerce website owners should also consider improving the thin content on their web pages.

Wrapping Up

E-commerce is an extremely competitive field, which means that it is essential to follow a solid SEO strategy if you want your businesses to succeed. The above-mentioned ecommerce SEO checklist offers effective tips and tactics that will help ecommerce businesses solidify their stance on the market.
13/09/2021